Creative Direction
From Concept To Completion
No idea is too big, no detail too small . . .
Tina Forbez provides the bridge between concept and completion. From photography and film to events, branding, and digital experiences, each project is guided with clarity, cohesion, and intention. This service ensures that every detail — from the first moodboard to the final delivery — reflects the story, identity, and impact at the heart of the work.
Who It's For?
- Entrepreneurs launching (or relaunching) a brand.
- Creatives producing visual content or campaigns.
- Speakers, coaches, and experts building a platform.
- Those seeking a cohesive brand presence.
- Anyone with a brilliant idea but no clear direction.
Most Common Services
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- Concept Deck / Moodboard
- Shot Lists / Scene Sequence
- Film Treatments
- Talent Sourcing
- Location Scouting
- Ghostwriting
- Copywriting
- Scripting
Areas of Focus
Select a focus area to view details and descriptions of what’s included.
Collapsible content
Photography
Directing shoots with concepts, styling, and visuals that bring still images to life. Includes moodboards, set design, shot lists, wardrobe coordination, location scouting, and a photographer search.
For styling support only, visit:
Styling + Image
Film + Television
Shaping story, mood, and visuals - from short films to scripted series. Includes film treatments, scripting, casting support, location scouting, and production oversight.
Wardrobe services for film are offered under:
Styling + Image
Events + Experiences
Designing immersive moments that align with brand, audience, and intention. Includes venue scouting, set + décor direction, event itinerary planning, vendor coordination, and talent sourcing for keynote speakers, panelists, etc.
Branding + Campaigns
Crafting visuals and concepts that define identity and drive awareness. Includes campaign treatments, concept boards, commercial direction, and integrated marketing visuals.
Personal Branding + Media
Aligning image, content, and media presence with personal identity and goals. Includes wardrobe curation, media kit development, photoshoot direction, and content strategy.
For styling support only, visit:
Styling + Image
Copywriting + Ghostwriting
Crafting clear, compelling, and brand-aligned messaging across platforms. Includes website text, social media captions, advertising, email campaigns, product descriptions, and scripts. Ghostwriting covers speeches, articles, novels, and other long-form content written discreetly on your behalf.
Art + Exhibits/Installations
Curating visual concepts for galleries, pop-ups, and experiential spaces. Includes installation design, spatial layouts, material sourcing, exhibition flow planning, and talent search (painting, sculpting, mixed media, etc.)
Music + Artist Development
Builds an artist’s visual identity, presence, and creative direction across projects. Includes album artwork direction, performance looks, press visuals, and stage concepts.
Stage + Performance Design
Creating stage looks, sets, and visuals that elevate live shows and performances. Includes stage mapping, lighting direction, wardrobe continuity, and prop integration.
For styling support only, visit:
Styling + Image
E-Commerce + Merchandising
Ensuring products are presented consistently, clearly, and with impact both online and in store/on-site. Includes product styling, digital storefront direction, merchandising layouts, pop-up installations, and creative guidelines.
Social Media + Digital Content
Overseeing storytelling, visuals, and campaigns across digital platforms. Includes content calendars, creative treatments, platform-specific visuals, and production oversight. This service supports content creators, filmmakers, media teams, and brands looking to strengthen their digital presence.
Public Relations + Media Prep
Guiding how clients show up and communicate in the public eye. Includes interview preparation, on-camera presence, media training, and crisis response to navigate PR challenges and safeguard reputation. Support spans press kits, talking points, and rehearsal for panels, podcasts, and live appearances.
For personal presence and mindset support, see: